Amadeus sees potential in niche travel services

The secret to online success is niche travel, Amadeus writes in its report “The Amateur-Expert Traveler”. The free downloadable report looks at the possibilities to build more customer loyalty by catering to specific interests.

The Amateur-Expert Traveller” is a comprehensive report that describes 3 key trends influencing the travel industry and the impact of the current recession.

- The amateur-expert traveller: the internet has brought significantly more information to the average traveller’s fingertips – whether from professionally produced or user-generated content. Will your travellers still need you?

- The technological trip: technology has improved the booking experience immeasurably but the trip itself remains ripe for technological innovation.

- All niches great and small: niche travel services like adventure travel, religious travel and weddings offer opportunities for additional revenue.

Download the full report at Amadeus (PDF 2.6 MB)

Posted by admin on Feb 25th, 2010 and filed under Hotelnews. You can follow any responses to this entry through the RSS 2.0. You can leave a response by filling following comment form or trackback to this entry from your site

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