Only 29% of Hotels are Fully Leveraging Guest Intelligence

Barcelona, Spain, Wednesday 6 April – Increasingly, savvy hoteliers are using guest feedback to make operational and service improvements on property to deliver better guest experiences. ReviewPro, leaders in guest satisfaction improvement, recently surveyed 2,877 hospitality professionals across the globe to gain a better understanding of how hotels manage guest satisfaction and to highlight current [...]

Price more important than destination, says Travelzoo

A new Survey from Travelzoo has found that 64% of people say hotel prices are more important than the destination when choosing holidays. The survey, which examined consumer behaviour, found that most holiday planning was based on price and user reviews.
Of those surveyed, 93% compared prices before booking and 81% used hotel review sites.
Conversely, only [...]

Facebook hotel booking conversions growing, for some higher than TripAdvisor

Facebook is fast becoming more than a customer relationship tool for many independent properties and chains. Many hotels now offer room-booking technology on their Facebook pages, which is leading to incremental sales.
“Over the course of 2009, we saw the volume of direct referrals from Facebook to hotel websites grow. The conversion rate was higher for [...]

Offline travel now growing faster than online

In 2010, offline travel distribution will grow faster than online for the first time since the rise of online travel, according to a new report, PhoCusWright’s “US Online Travel Overview Tenth Edition.”

Another perhaps surprising finding: Corporate travel led the US travel market’s 2009 plummet and is now fueling its recovery, in a dramatic swing that [...]

Are your hotel rates perceived as fair?

In the lodging industry revenue managers set prices. Customer-centric revenue managers, go further. They make sure their prices are fair. The difficulty comes in deciding exactly what constitutes a fair hotel price.

The difficulty for them, and for you if you are responsible for setting prices in your organization, comes in deciding exactly what constitutes a [...]

Mobissimo to bring travel search to Facebook

Travel search engine Mobissimo has launched the first vertical travel search application available within Facebook. Now, users can access Mobissimo’s travel search engine directly from Mobissimo’s Facebook page and get real-time results from over 172 different travel websites worldwide.

This new capability is part of an aggressive strategy to leverage Facebook’s growing importance in online travel [...]

6 keys to a successful hotel sales plan

As we put the economic downturn behind us, we must be strategic in how we think about sales plans for our hotels. The plan should not just be about getting heads in beds at all costs. Here are six steps that are proven and can help you lay out a successful hotel-level sales plan.

1. Revenue [...]

Budget hotel group launches Twitter based concierge service

To access Premier Inn’s weekend Twitter concierge service, guests must tweet @PremierInn concierge and simply ask for recommendations on anything from local activities for the kids, karaoke bars in the area, directions to the local theatre and the likes.
Premier Inn has announced it will be introducing an innovative Twitter-based ‘virtual’ concierge service for its guests, [...]

How to find travel deals on Facebook and Twitter

Savvy travelers have been looking to Facebook, Twitter, Loopt, Foursquare, and other social media sites to find the latest available bargains from airlines, tour providers, cruise lines, hotels, and restaurants. Even convention and visitors’ bureaus have gotten in on the action.
They sound too good to be true: $10 flights. $93/night hotels in Miami (including a [...]

Hotel bookings on airline sites increase by 38%

According to a new SITA study, there has been a dramatic year-on-year growth in the percentage of passengers using airline websites to book hotels, up from 21% in 2009, to 38% in this year’s survey.
The most comprehensive global survey ever undertaken of passenger use of air transport self-service technology has found popular demand is now [...]