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Facebook versus Google Travel, the upcoming travel wars?
With Expedia, Orbitz, and other online travel stocks hovering just above the basement, news of Facebook and Google dancing around the travel niche cannot be thrilling. Online travel is about to take off like a rocket. For some that is.
Google’s announcement of the acquisition of ITA signaled the cocking of the proverbial hammer, if you [...]
TripAdvisor now world’s largest travel website
According to comScore data, TripAdvisor leads now the way with the highest number of unique montly website visitors in the online travel segment – more than 35 million unique visitors from across the globe, a frew million more than the next largest site, Expedia.
TripAdvisor, for long the world’s largest travel community website has now also [...]
How to create a sales driven hotel website
Nowadays the web has become a powerful search engine tool for travelers. Your website is your best sales representative, therefore it is important for it to provide the proper tools to engage lookers and turn them into bookers.
By Pedro Colaco GuestCentric President and CEO
Nowadays the web has become a powerful search engine tool for travelers. [...]
5 ways travel is using social media
It’s easy to get swept up in the buzz of social media. Everyday there is another new and exciting social media story to hit the news. The question remains: how are travel companies really using social media to add value?
Here are 5 ways that EyeforTravel recently found travel companies to be succeeding:-
1. Customer engagement and [...]
TripAdvisor Business Listing – not for everyone
In order to evaluate the benefits of using the TripAdvisor’s new Business Listing feature, Spanish web marketing company Mirai Espana asked three of their clients from Madrid to share their data. The result: ROI varied greatly among the three hotels.
Traffic: Expectations were high; after all it is a leading site in the travel industry and [...]
The WWED effect on online hotel pricing
“What will Expedia do?” has become a key question for many hotel marketers, as the company monitors your every promotion and hauls you onto the carpet whenever you have the audacity to give a rate to anyone else – including private sale sites, according to this article.
Unless your property belongs to a massive chain with [...]
Google expands Google Maps hotel price test
A Google spokesperson says the experiment is still only being shown to U.S./English searchers. The test has the same functionality as originaly reported and the same partners are involved; but more end users will start to see hotel prices when using Google Maps.
Google enlarges to portion of Google Maps users that see the latest experiment [...]
Twitter tips for tourism destinations
A Couple of Chicks (that’s their name) pulled together a great list of Twitter does and don’ts for tourism destinations. Lots of action points for both Twitter newbies and pros alike.
The article includes the basics on how to use Twitter for your tourism destinations as well as some don’ts that could hurt your online reputation.
Combined [...]
Design Hotels launches Facebook booking engine
Add friends, send messages, look at photos – and now book a hotel. Design Hotels introduces a new hotel search engine to its Facebook page, allowing fans of Design Hotels to check availability and book nights at any of their member properties directly through the fan page.
Visitors to the Facebook fanpage of Design Hotels™ will [...]
The power of social media “massive”, says AirAsia
Last November’s “free sale” through its Facebook fan page broke two daily records and saved the airline millions of ringgit in advertising spend. Regional head of commercial Kathleen Tan tells Yeoh Siew Hoon about AirAsia’s social media strategy.
Kathleen Tan, AirAsia’s regional head of commercial, herself did not know how massive social media would become when [...]
