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Benchmark Hospitality’s Top Ten Meeting Trends for 2010
Benchmark Hospitality International, the leading privately held hospitality management company in the United States, which operates 30 award-winning hotels, resorts, and conference centers nationwide, announces its annual “Top Ten Meeting Trends” as observed by its properties in 2010.
Trend #1 – Cautiously Optimistic for 2010, with Strong Pacing for 2011!
Demand for corporate meetings is up in [...]
TravelTainment snaps up marketing specialist Pixell
TravelTainment, the leisure travel arm of Amadeus, has bought online marketing specialist Pixell.
Pixell’s Travel Suite technology offers automated updating of banner, adword and contextual advertising campaigns as well as social networks like Twitter and on mobile devices.
It won the innovation award at the recent Travel Technology Europe show in London in 2009.
TravelTainment said the Pixell technology [...]
Marriott Hotels UK Celebrates Hotel Refurbishment with Unique Twitter Campaig
Marriott Hotels is celebrating the completion of a major refurbishment project across its UK city hotels and country clubs with an innovative review campaign communicated via Twitter.
The Twitter campaign invites a number of well-known Twitterers, including celebrities and journalists, to review the refurbished Marriott Hotels instantly online by communicating their thoughts and experiences to followers [...]
Website helps hotels identify target customers
Demand Increase LLC, a company focused on providing lead generation and revenue management data to the hospitality and travel industries, released its website DemandIncrease.com. The site offers two new, online tools, Demand Data and Smart(er) Data, which are designed to help hotels and local businesses better identify and target local Interest-based, market-based and incremental demand.
Demand [...]
Use Facebook – but have a strategy
Companies should be wary of jumping on the latest technoloy bandwagons simply for the sake of it and should instead have a strategy to ensure they work for them.
Speaking at e-tid breakfast briefing last week, Facebook UK sales group head David Parfect said that while the social networking site provides opportunities for businesses to interact [...]
What travel shoppers want from hotel videos
People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.
Based on a study that Google recently conducted, where they asked travel shoppers at what stage of the planning process do you watch video [...]
5 ways hotels can drive revenue with social media
Shashank Nigam is the CEO of SimpliFlying.com, an award-winning blog on airline branding. He tweets at @simpliflying.
Social media is no longer the “new” thing, especially for airlines. JetBlue has over one an a half million followers on Twitter. Lufthansa allows passengers to update their Twitter or Facebook status about where they are in the sky. [...]
Best practices for a top ranking on TripAdvisor
Many hotels aspire to achieve top ranking in TripAdvisor’s popularity index, but HKHotels in New York dominates the charts, with all four of its properties in the top five rankings. Did they pay someone off at TripAdvisor? Write bogus reviews or complex algorithms?
I thought hoteliers could learn a thing or two from the company, which [...]
Report: Online booking activity up 221 percent year over year
RateTiger today published results of its channel management performance for the last four years. The pioneer in benchmarking and inventory management tools has experienced a significant increase in activity year-on-year with over 27 million updates processed in January 2010.
This is the first time RateTiger publishes comprehensive channel management trends of its worldwide hoteliers. Representing customers [...]
Forget Facebook And Twitter, Focus On Payment Systems
The travel industry is putting entirely too much faith and energy into online social networking when there is little demonstrable positive return on investment. There is another issue that should be moved to the top of the agenda. That issue is payment systems, which is the real driver for online sales. Says Feature writer Ken [...]
