Offline travel now growing faster than online

In 2010, offline travel distribution will grow faster than online for the first time since the rise of online travel, according to a new report, PhoCusWright’s “US Online Travel Overview Tenth Edition.”

Another perhaps surprising finding: Corporate travel led the US travel market’s 2009 plummet and is now fueling its recovery, in a dramatic swing that is temporarily disrupting the overall market’s shift to online channels, says the company.
PhoCusWright also projects a restrained recovery through 2011, varying by travel segment and distribution channel.
The U.S. online leisure/unmanaged business travel market will grow by eight percent in 2010 while the traditional travel agency/travel management company (TMC) channel, powered by the business travel rebound, will post a 15 percent gain.
“Corporate travel’s wild ride over the past two years has caused an unusual shift in trend, with online channels growing more slowly than the total US travel market for the first time,” said Douglas Quinby, PhoCusWright senior director of research.

Get the full story at Travelmole

Posted by admin on Nov 21st, 2010 and filed under Hotel Marketing, Hotelnews. You can follow any responses to this entry through the RSS 2.0. Responses are currently closed, but you can trackback from your own site.

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