Budget hotel group launches Twitter based concierge service

To access Premier Inn’s weekend Twitter concierge service, guests must tweet @PremierInn concierge and simply ask for recommendations on anything from local activities for the kids, karaoke bars in the area, directions to the local theatre and the likes.
Premier Inn has announced it will be introducing an innovative Twitter-based ‘virtual’ concierge service for its guests, [...]

Expedia on hotel pricing and other trends

As the International Society of Hospitality Consultants began looking toward the second decade of the 21st century, members in attendance at the group’s annual conference heard some interesting observations regarding where the travel-and-tourism industry is heading.
Approximately 150 consultants attended the event at the InterContinental Montelucia Resort & Spa, and opening day speakers addressed the conference’s [...]

What travel shoppers want from hotel videos

People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.
Based on a study that Google recently conducted, where they asked travel shoppers at what stage of the planning process do you watch video [...]

Global Distribution Systems, the quiet giant of the travel industry

Based on original PhoCusWright research and proprietary data provided by the three major GDS companies, a new study found that the GDS industry processed more than 1.1 billion travel transactions in 2008 representing more than $268 billion in global travel sales, more than one-third of all travel supplier revenue

PhoCusWright released what the company calls the [...]

120 Marketing Ideas for Hotels in 2010

Website
Buy some great domain names (market is less competitive right now)
Remove your intro “splash” page
Have a clean & simple web design
Use Website.Grader.com to ensure technical quality
Build easy navigation
Ensure instant brand identification
Make contact forms short & simple
Use Google Optimizer for best results
Add live chat support
Add a virtual host
Use video instead of text (where possible)
Post directions to [...]

A New Year for New Ideas – Innovations in hotel marketing will define 2010

Now that the new year is upon us, I find my thoughts turning to all things new: new beginnings, new circumstances and environments, new strategies, new techniques.  From a travel and tourism marketing perspective, I’ve been thinking about new trends and new challenges, and that’s led my thoughts toward innovations in the field – both [...]