What travel shoppers want from hotel videos

People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.
Based on a study that Google recently conducted, where they asked travel shoppers at what stage of the planning process do you watch video [...]

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Global Distribution Systems, the quiet giant of the travel industry

Based on original PhoCusWright research and proprietary data provided by the three major GDS companies, a new study found that the GDS industry processed more than 1.1 billion travel transactions in 2008 representing more than $268 billion in global travel sales, more than one-third of all travel supplier revenue

PhoCusWright released what the company calls the [...]

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120 Marketing Ideas for Hotels in 2010

Website
Buy some great domain names (market is less competitive right now)
Remove your intro “splash” page
Have a clean & simple web design
Use Website.Grader.com to ensure technical quality
Build easy navigation
Ensure instant brand identification
Make contact forms short & simple
Use Google Optimizer for best results
Add live chat support
Add a virtual host
Use video instead of text (where possible)
Post directions to [...]

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A New Year for New Ideas – Innovations in hotel marketing will define 2010

Now that the new year is upon us, I find my thoughts turning to all things new: new beginnings, new circumstances and environments, new strategies, new techniques.  From a travel and tourism marketing perspective, I’ve been thinking about new trends and new challenges, and that’s led my thoughts toward innovations in the field – both [...]

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