The power of social media “massive”, says AirAsia

Last November’s “free sale” through its Facebook fan page broke two daily records and saved the airline millions of ringgit in advertising spend. Regional head of commercial Kathleen Tan tells Yeoh Siew Hoon about AirAsia’s social media strategy.
Kathleen Tan, AirAsia’s regional head of commercial, herself did not know how massive social media would become when [...]

Google Real Time Search Integration & Hotel Social Media Marketing

with the recent launch of Google’s real-time search engine technology, search engine optimization is poised to have a strong effect on social media marketing.
Sites like Facebook and Twitter have gained leverage by allowing their users to receive real-time updates from their social and professional networks. Google’s real-time search capitalizes on this trend by updating as [...]