What travel shoppers want from hotel videos

People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.

Based on a study that Google recently conducted, where they asked travel shoppers at what stage of the planning process do you watch video or visit video sites, they found that across all five stages of the travel planning process, starting from research rates through post purchase, more than 60 percent of respondents viewed videos at each one of those stages.

In this episode of VTV Channel, VFM Leonardo interviews Tom O’Rourke of O’Rourke Hospitality Marketing, to learn

- The roles of professional and guest videos
- Tips for developing inspiring videos
- Why travel shoppers want to see video

Watch the video at VFM Leonardo’s VTV Channel

Posted by admin on Feb 27th, 2010 and filed under Hotel Marketing, Travelsites. You can follow any responses to this entry through the RSS 2.0. You can leave a response by filling following comment form or trackback to this entry from your site

2 Responses for “What travel shoppers want from hotel videos”

  1. Divamboo Hotels says:
    27/02/2010 at 10:56

    What travel shoppers want from hotel videos http://goo.gl/fb/KYyq

  2. Divamboo Hotels says:
    04/06/2010 at 17:07

    What travel shoppers want from hotel videos http://bit.ly/alnYMO

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