Website helps hotels identify target customers

Demand Increase LLC, a company focused on providing lead generation and revenue management data to the hospitality and travel industries, released its website DemandIncrease.com. The site offers two new, online tools, Demand Data and Smart(er) Data, which are designed to help hotels and local businesses better identify and target local Interest-based, market-based and incremental demand.

Demand Data includes:

    • Access to a weekly updated database of local event and venue information – presently including over 13 million events in more than 5,000 U.S. cities;
    • Search tools to focus in on local event and venue details by radius, keyword, and date;
    • An easy-to-use, Web platform that allows users to share knowledge, discuss events, develop effective prospect engagement tactics, and devise sales and marketing strategies.

Smart(er) Data includes:

    • Revenue-based scoring of local events to differentiate potential market-specific demand values; and
    • Even more precise client-specific yield scoring, when historic transactional / PMS / STR data is provided.

Demand Increase’s tools are cost effective ($500 – $1,500 a year), easy to adopt, implement, and use. See The Company’s Tools in Use for a video demonstration.  The Demand Data local events / venues database and its associated Smart(er) Data yield scoring: (1) provide a new way of identifying business that can drive room night demand and food and beverage revenue and, (2) can be used as a complement to and support for existing sales, marketing and revenue management programs.

http://www.hotelworldnetwork.com/

Posted by admin on Mar 5th, 2010 and filed under Hotel Marketing, Hotelnews. You can follow any responses to this entry through the RSS 2.0. You can leave a response by filling following comment form or trackback to this entry from your site

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